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Issue 95
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Issue 22
For the past 12 years The Yacht Report has spent most of its formative years and to the present day gathering information and data on the superyacht market – within the pages of the magazine itself, within the Annual Report and the online resource the International Yacht Register, or via the 25 seminars, meetings and conferences held since the business began. Our network of contacts and knowledge pool are unrivalled and have allowed us to make the logical step on to the internet with a brand new project.

In September, after six months of testing and trialling, The Yacht Report’s brand-new web strategy was unveiled and within the first couple of months in the public domain has received huge plaudits from users and information providers alike. With the short, sharp acronymic title of synfo.com, we are confident that over the next twelve months we will have created the perfect web-based platform for the large-yacht market.
In simple language, synfo.com will deliver superyacht news and information to anyone who needs it. With thousands of pages of articles, technical papers and pure information, every level of the large-yacht world will find something of interest and relevance, whether it’s a paper on helicopter stowage, or rescue boat rules, from legal issues to tax implications even down to past reports on significant yachts that may have entered the brokerage market, synfo.com can provide immediate information, wherever you are on the planet. You no longer have to wait for a printed medium, or regret not being able to make it to a seminar on the other side of the world; the information is now at your fingertips, even if you only use two of them to type on your keyboard.

If you haven’t yet found your way to www.synfo.com, I ask you to spare five minutes of your time and surf the site; even as a free user there is a vast amount of news and information available to you. When I say free user, you are bound to gasp, ‘Oh I see, you have to pay for the synfo service, but I refuse to pay for info on the web!’ Let me explain: if you are currently reading this copy of The Yacht Report, then in theory you are a subscriber, unless you have stolen it from your colleague’s desk or bunk. Every paying subscriber to The Yacht Report gets full access to synfo.com, with all of the additional levels of data and information required. Therefore, for as little as £35 pounds sterling, depending on where you live, not only do you receive one of the most authoritative magazines ten times a year, but for the same period, and this time for 365 days, 24 hours a day, no matter what time zone, you can keep up to date with the market.
In addition you can participate in our on-line forum, affectionately labelled the synforum. Plus, as a bonus, depending on who we’re writing about, Tork, our globe-trotting, keyboard-tapping Yacht Report Editor, and I will deliver our views, thoughts and anecdotal perspectives on the world of large yachts via the new synfo-blog. Whenever you find the time to read our thoughts, via our blog, make sure you respond if you don’t agree or want to add something. It is this type of on-line activity that makes the internet so dynamic. While I love creating the print media and being involved in the development of the physical copies of The Yacht Report, when you really think about it, almost everything you read in print is almost always old information and out of date, or you have already heard about it on the grapevine. The concept of www.synfo.com is to break down the barriers and allow everyone in the large-yacht industry to keep in touch and stay informed, at the same time.

Now synfo.com is not just about news and information, technical papers, blogs and fora, there’s so much behind the scenes of the site. With our team at The Yacht Report headquarters and our wide cross-section of contacts and readers, we plan to bring you real time news. So if something happens in the southern hemisphere, our man in Sydney or Auckland or Hong Kong will send in the story so you as a Yacht Report reader get to hear about it before it has crossed the Atlantic and been blown out of proportion like an unpredictable hurricane or before the Chinese whisperers have misinformed because they have added their personal take on the story for tabloid effect.

- a wave of information www.synfo. com www.eblu. com - surfing the superyacht world In addition we have also made our company directories fully accessible on line, and with several thousand suppliers and contractors around the globe all listed according to their disciplines this resource will clearly deliver huge value to any reader of The Yacht Report. By the way, if you need to make sure your company is listed correctly or according to your category, or perhaps you’re a new supplier who would like to enter your details, then go right ahead. There is a vital button to click called Enter New Company; just follow the instructions and submit the info to synfo; it’s so easy even I can do it!

But it doesn’t end with this ever-increasing directory; we have added even more value to the site of synfo.com. During the twelve years of publishing The Yacht Report we have been monitoring the market very closely, recording and registering all new yachts built, delivered or ordered and we feel confident that we have probably the most comprehensive on-line database of yachts available today. With almost every yacht over 30m listed within this incredible resource we know that for anyone who needs to stay informed and be aware of the market’s growth, this section of synfo.com is worth ten times the price of a magazine subscription. For any company or individual who wants to know the current state of the order book and the real numbers for the market size, if you’re planning a marketing strategy or need to know which yachts do not have your product on board then this vast database of information can provide the required details immediately. Where else can you find this?

Please forgive me for this rather blatant sales pitch; I know I shouldn’t, but I cannot resist, after all the work we have put into the site and its development I want you to truly understand what it can deliver and how good it really is. I am passionate about the business and the products we bring to the market, so if you can spare five or ten minutes to visit www.synfo.com and explore exactly what it could offer you, I am hugely confident that you will not be disappointed. It really is the most comprehensive and valuable webtool for the superyacht market, and is, as our marketing slogan suggests, the superyacht information source. No whiz bang gimmicks or flash imagery, no ridiculously large videos or images to load, just a very clean and clear, easy-to-navigate site with a vast array of data and news that will truly inform and enlighten.

Try it, you might like it, as one advertising slogan once said. The only problem with advertising is that you might remember the slogan but sometimes you forget what the product actually is. In the case of www.synfo.com there’s no clever marketing slogan, just a short simple name and the description “the superyacht information source” underneath; ’nough said. (Wasn’t that another slogan for some forgettable product … oh well, never mind) Thanks for reading thus far.
In addition to the Superyacht information source, we have set up an affiliated website, search-engine based whereby you can have direct access to all things Superyachty at the touch of a button. eblu.com works on a similar format to Google (TM), the difference being that our online database is Superyacht specific. So if you are searching for something with a rather ambiguous name or phrase, directly pertaining to Superyachts, the last thing you want in your busy work schedule is to have to sift through all the irrelevant news and sites in the traditional search-engines. Instead, come to eblu.com and have everything you need and nothing you don’t, from the world-wide-web and synfo.com on your computer in a split second! Again, just another service we have created to help you with your work in your hectic day.

If you have any comments on how you think our services could work better for you, let us know; it can only add to the evolution of the services we offer.

MHR
1. Synforum: The Yacht Report’s reader forum that allows every visitor in the industry to post their opinions and thoughts on a particular subject on the site, throwing open debate and ideas for the evolution of the industry. Some topics will be generated by topics raised at events like Project (now Global Superyacht Forum); indeed, many of our delegates could use this as an extension of Project/GSF, continuing dialogues and debate started in San Diego or Amsterdam.

2. Synfo Blog: The senior editorial staff of The Yacht Report post their thoughts and opinions on the industry and its latest trends, and more. These may be controversial and anyone can send Martin or Tork their responses and open up some truly fascinating debates. Those responses that are relevant will be added to the blog.

3. Yacht Register: Compiled over 12 years and with 3,298 superyachts listed on our database at time of press, updated daily, we have a complete list of almost every superyacht (>30m) ever built.

4. Vessel Detail: Each superyacht entry on the Register shows criteria, from overall size and hull material through to the engines on board and port of registry. We also have the current Captain, the ratio of guests to crew and, where available, photos of each yacht on each Vessel Detail page and in our online gallery. If you would like to advise us of specific changes we are unaware of, this is the place to do so.

5. TYR issues: Not only can premium subscribers download the current issue the very day its published but back issues of The Yacht Report are available online to download digitally or order as a hard copy. This gives immediate access to our incisive journalism, reports and features on the industry, including every January our Annual Report with Market Reports and Global Order Book. TCR issues are free to download, offering rapid access for cruising crew.

6. Synfo Directories: In addition to superyacht details and industry news, we also offer a comprehensive directory of companies serving the superyacht industry. So if you are looking for anything from tenders and toys through to management companies to waste management companies, you can find full details here. This is vetted in-house by our expert editorial staff to ensure only relevant companies are listed. In addition to this, each company with a listing will manage its own entry protected by passwords and user names.
            


            
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Shore Power Converters
ASEA POWER SYSTEMS is the Marine Industry Leader for Shore Power Conversion equipment ranging in power from 8kVA - 1000kVa.
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Yacht Management
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Shipyards - Refit and Yacht Painting
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Satellite Communication/Navigation
The SEVSAT broadband connection opens new possibilities for life at sea, both on and off duty. Running the yacht
Ship Equip UK
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Shipyards - Refit and Yacht Painting
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