the complete superyacht news and information source
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the complete superyacht news and information source |
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The SuperYacht News and information source – SYNFO.com – was designed to bring you the most recent news and data from around the Superyacht world, ensuring that visitors are kept up to date with every Superyacht entering the global fleet. Through this medium we can ensure you are informed with full details as soon as we receive them, online. If you are serious about the business of Superyachts, Synfo.com should be your home page of choice. Since its launch at the Monaco Yacht Show 2006, Synfo.com has gone from strength to strength. The following charts clearly show the numbers of visitors, page impressions and hits we receive month by month and how this has grown over the past 12 months. For all online advertising enquiries, please contact Roland Archdall + 44 (0) 207 801 1027 e-mail: roland@synfo.com  In fact, we hit the nail on the head so well and the growth of the website so vast, both in content and users, that we were the obvious website of choice to provide the exclusive online news service for the Monaco Yacht Show. So how do we progress from here? Quite frankly, with the digital world offering an endless supply of technological formats, so we too can offer you any medium to reach your key target audience. In 2008 we will be expanding our online TV service Synfo.tv with news, interviews, yacht and yard tours (to name a few options), all with various, customised advertising opportunities available. We will also be expanding our fortnightly Synfo Bulletins, sent to over 22,000 recipients in the Superyacht industry, to deliver news more frequently, directly into the offices and homes of our readers; each bulletin willl allow one sponsor to target this group of people exclusively. Here we have outlined the basic banner advertising opportunities, but we are able to customise ourselves accordingly to your requirements – be it sponsored buttons, pages or programmes. You will see a number of these on Synfo.com already; simply ask your Account Manager for further details. We cater to all budgets and needs – from a £100 logo for the year through to a custom partner site, for example Monaco Yacht Show news. The power of the worldwide web speaks for itself. As you can see from our visitor data, what better medium to attune your marketing to reach the industry figures that count? And who better to do this in the Superyacht industry than us? Combined with our print media and conferences we provide the optimum platform to maximise your marketing exposure in the Superyacht industry. Area breakdown based on IP addresses:   All subscribers to The Yacht Report instantly receive full access to all levels of Synfo.com and in June 2007 we asked these 13,307 readers for their honest feedback across all our core products. The statistics and comments below are taken from the second part of the survey which was dedicated to Synfo.com: The power of the web: 98% of TYR readers use the web daily 99% of TYR readers have easy access to the web 81% of TYR readers use the internet to find out more information on Superyacht-related products 77% of TYR readers use their full access to Synfo.com on a weekly basis The power of Synfo: The sections that surfers found the most valuable and informative on Synfo.com: 83% Fleet news 85% Synfo news 81% Synfo extras 87% Yacht register 89% Online directory 81% said they always read the Synfo bulletins For a complete analysis of the survey please visit www.synfo.com/readershipsurvey  home page options All users have to navigate the website from this starting point.  secondary page options Two banner opportunities will appear on all pages – one at the top, the second at the foot. Accessed from the home page, these secondary pages offer full details on: Synfo News – industry news updated daily Synfo TV – video footage and interviews from the industry Synfo Forum – debates and discussions on every conceivable topic within the industry Synfo Gallery – photos from industry events Synfo Extras – extension of TYR with technical reports in even greater depth Synfo Survey – TYR technical and operational focus debated online Synfo Alert – vital and important news brought to you instantly  directory home page  directory categories The directory banners appear at the top of your chosen category – only one advertiser per category.  directory listings/logos A company listing is totally free of charge for any company working in the Superyacht industry. You are able to maximise your impact by adding a logo: £100 for the year (free for all Blue Page and display advertisers). This instantly moves your company listing above those with no logo. Synfo jobs A comprehensive list of land based and offshore jobs posted by both recruitment companies and the industry as a whole. There are two banners on this page – top and bottom.  Synfo.com e-bulletin The Synfo.com e-bulletin is sent weekly to over 22,000 individual email addresses and is aimed at bringing the most recent news and content to the Superyachting community direct to their homes and offices. We are sure that this will become an invaluable way to keep the industry up to date with the latest happenings in the market place. We are offering one company the unique opportunity to sponsor the e-bulletin; this fantastic opportunity will cost just £750 per week. yacht register options The premier database covering the global Superyacht fleet, it provides specific details on over 3,600 yachts over 30m. Information includes length, tonnage, year of build, current Captain, flag etc. Two banners appear on every vessel detail page.  *Rates per month. Minimum booking 3 months. All rates are quoted as nett. For all online advertising enquiries, please contact Roland Archdall + 44 (0) 207 801 1027 e-mail: roland@synfo.com |
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Synfo is a terrific website, by far the best out there. Scott Blee, Director, SABDES Superyacht Developments Boss: “What boat is that, how big is it, who designed it, who built it?” My reply, “I'll just go and Synfo it, sir.” Jeremy White, First Officer of MY Illusion We are really pleased to be involved with Synfo as it has fast become the place to obtain near real-time information about the Superyacht industry and adds a dynamic new media for our marketing. Simon Ballard, CRS Yacht Insurance My choice for ‘one-stop news’ is Synfo.com – all I want without having to search… Andy Gifford, Telemar Yachting We use Synfo database information services extensively and to great advantage for our daily work. Definitely a great tool for the Superyacht industry. Enrico Sala, Sales Director Synfo.com is a unique information source for the Superyacht market. Amels is very pleased to have been part of it from the start. Amels b.v., Victor Caminada |
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