the complete superyacht news and information source
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the complete superyacht news and information source |
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This has been an exciting year for the entire The Crew Report team, from our inauguration just over a year ago, to growing the page count and editorial content by close to 100% in our first dozen issues, launching our on-line crew community Yotcru.com – and the momentum only continues to build! As always, our goal in 2008 is to offer our readers – the 45,000 captains and crew travelling and working on yachts all over the world – content of topical interest and value to every department from the wheelhouse to the deck, and the engine room to the galley. You’ll find many articles written by crew on subjects as diverse as project management to silver service, with exciting destination features and photographs. Of course, you can continue to expect coverage of yachting’s major events, people, and hot products. Join us as we continue to ride the wave in The Crew Report, and on Yotcru.com.Norma Trease |
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Working in the shipyard design offices, The Crew Report provides detailed insight into the other end of the Superyacht industry: actually using it. Peter Vogelaar, Feadship The Crew Report covers every aspect of a crew member’s day. It’s honest and thought provoking and fun. Aaron Byers, Bosun, M/Y Lady In Blue A great magazine that deals with real yachting issues. Liam Devlin, Mate, M/Y Triton YCO have used it as an instrumental part of our marketing campaign for both our Crew Recruitment Company, YCO CREW and also the Yacht Management Services provided by YCO ... the team involved in producing this have developed an excellent platform for companies wishing to access crew in their marketing plan. Charlie Birkett, YCO This magazine is the only publication out there that enables people to express their views, opinions and is an educational resource for smart crews and a launching platform for high-profile careers. Dean Vaughan, Project Manager, Burger 509 Project As a designer/owner’s rep, it gives a good insight into the concerns of crew Bruno Bouckaert, Naval Architect Caters to crew happenings ... this is our target market. Michael Bach, Rybovich Boat Company |
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 In every issue of The Crew Report we will now be putting the spotlight on a different crew career, from the deckhand to the captain, and providing invaluable information and advice relevant to their areas of expertise. This will ensure every aspect of working aboard a yacht is covered, from scrubbing the decks to manning the bridge. Please see our editorial calendar for a breakdown.  Yet another exciting editorial concept being introduced to The Crew Report – we will be providing a special technical focus in each issue on all aspects of the crew industry, from such wide-ranging subjects as recruitment to transport and travel, all the time making them relevant to crew members worldwide. Please see our editorial calendar for a breakdown. |
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Bo’suns Locker – a round-up of all the latest equipment news from around the world. Health Watch – our experienced medical professionals offer excellent advice on all manner of health issues affecting crew. Electronics Guru – covering all aspects of communication technology, from the latest advances in satellite systems to innovative methods of accessing visual entertainment. Bravo Zulu – bringing together crew news from all corners of the globe. Ocean Traveller – the coolest cruising destinations worldwide from Andalucia to Mauritius to Zanzibar. Crew Passport – providing crew with an essential guide to the major yachting destinations around the world. Please see our editorial calendar for a breakdown. Splish Splash – the latest exciting launches. Internal Affairs – covering a wide range of subjects, from how to create a spectacular floral display to food and wine matching, this offers interior crew a wealth of information to draw upon. Gotta Regatta – following the racing fleet around the world is a tough job, but somebody’s got to do it. All the major events are covered, from St Barth’s Bucket to the Phuket Invitational Superyacht Rendezvous. Back to School – giving crew a helping hand in passing their crew training courses with flying colours; this series of articles ranges from STCW95 to IYT Master of Yachts. In addition to the above articles we have also established a section of the magazine dedicated to the lighter side of crew life, incorporating the cool crew shopping guides GCrew and Crewsmopolitan, That’s Entertainment guide to the latest DVD, CD and Movie releases, the trivia-packed Fun and Games section and not to mention the pages much loved by all – Crew Seen. If you would like to discuss editorial ideas, please contact editor@yotcru.com |
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The Crew Report is completely free of charge to receive and boasts a worldwide standard circulation of 20,000, with extra copies being printed for the major boat shows. In addition to its ever-growing subscription base of crew, it is also distributed to targeted crew locations around the globe. Copies are hand delivered to Superyachts at yachtie locations around the world and copies are available in major crew hangouts, marinas, ports, training facilities, management offices, yacht and charter shows, Internet cafés and bars. It is the essential read for any large-yacht crew or those wanting to keep up to date with crew issues. 2007 saw a slight change in the distribution strategy of The Crew Report. Formerly all Yacht Report readers automatically received their own complimentary copy of The Crew Report. We now request that they specifically ask for a copy, which not only ensures that all issues fall into interested and relevant hands but also frees up the much needed extra copies to cope with the high demand from other distribution outlets.
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| The only way to improve a magazine is to ask its readers for their honest feedback. In June 2007 we did exactly this and were astounded at not only the number of responses we received but also by the encouraging and positive comments offered across our core products. Below are some of the results relating to The Crew Report: |
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82% of TCR readers read the entire magazine 60% of TCR readers keep copies for more than 12 months 91% of TCR readers refer back to copies 5 times or more 81% of TCR readers regularly refer to the advertisements Results from Readership Survey 2007 – for more detailed breakdown please visit www.Synfo.com/readershipsurvey |
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