the complete superyacht news and information source
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the complete superyacht news and information source |
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Welcome to the 2008 Media and Marketing Information for The Yacht Report Group.Following what has been an exceptional business year for the Superyacht Industry I want to deliver a snapshot outline of what we expect in 2008 and beyond. In a market where consolidation and partnerships have become the norm, we anticipate that the stabilisation of the large-yacht business will encounter some significant changes in the next five years and we intend to play a key role in that market activity. With The Yacht Report Group now fully developed and established as the leading provider of Superyacht Knowledge, Information and Expertise, we are excited at the prospects of growing exponentially with the expansion of the business. Every year new developments in our media group ensure that we consistently deliver on our promise and guarantee to move faster and more effectively with our regular and now daily coverage of the large-yacht sector. With last year’s development of our digital strategy we have rapidly positioned ourselves as the leading internet portals for everyone in the Superyacht world. Both www.synfo.com and www.yotcru.com have reached a global and more targeted audience than any other magazine could claim to provide. In addition to the digital proposition launched last year, there will be additional marketing opportunities on the horizon. The launch of our online TV network www.synfo.tv and www.yotcru.tv will evolve in the first quarter of 2008, where clients can deliver video and footage of new yachts, improved facilities and new technology demonstrations, plus we will be adding our editorial slant with video interviews and coverage of major events; plus in the Spring of 2008, we will bring you the full launch of the industry recruitment site www.superyachtjobs.com. In addition to the serious digital and editorial approach to covering and analysing the market, we have seen the maturing of our other new proposition of The Superyacht Art Agency. This started with the delivery of our first entry into the Art Book publishing arena with a dynamic and fresh coffee table book, followed by the inspirational and insightful IDEAS Book and now superceded by the majestic and unique work of reference, The Maltese Falcon – Art of Innovation. In addition to our successful foray into the art world, we have added an incredible image library at www.Superyachtart.com and the agency itself is providing some fresh and unique creative services to a wide variety of print and web clients. Our business success revolves around having direct contact with our clients and readers and as we enter our fifteenth year, we are confident that with a growth strategy for our events business in 2008 and beyond we will witness a wider cross-section of industry figureheads and decision makers attending our various conferences, seminars, forums and meetings. In the next twelve months we will see an expansion of the Global Superyacht Forum, the further development of Project USA and the more focused Management Meetings in Monaco expanding in frequency. Plus the team plan to fly east with seminars and conferences scheduled for the Middle East and the Far East, following our successful and proven formula. As one final comment I would like to add that with the expansion and growth we have seen in the past few years, it is important to recognise that the market would not have supported our products and services had it not been for the dedication, enthusiasm, knowledge, expertise and understanding demonstrated by the incredible team that surround and support my vision. I look forward to working with anyone and everyone in the Superyacht world over the next year and remain focused on the business mission statement of The Yacht Report Group – the global media group dedicated to the future success of the Superyacht business. Here’s to the future and here’s to success. MHR |
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We have evolved and fine-tuned The Yacht Report for 2008. It will not only inform, entertain and sometimes amuse but will also enhance its role as the definitive storehouse of Superyacht knowledge.In part this is achieved through synergies between The Yacht Report, The Crew Report, www.yotcru.com and www.synfo.com. However, The Yacht Report has a particularly intense connection with Synfo.com that deepened last year with Synfo Extras. In print we offer indepth reporting, analysis and ask hard-hitting questions on how the Superyacht business is conducted – from the financials to the fashion plate, from regattas to yacht reports. Yet for most stories we receive much more than we could ever print; thus the concept of Synfo Extras. That means all that material, GAs, documents, slide shows, books, photos, renderings and much, much more is available on www.synfo.com to The Yacht Report subscribers. You might think that is more information than readers need; for some the print article will be enough, yet for other readers – maybe involved in a similar project – such extra resources are invaluable. Subscribers can also currently key word search back over 30 issues; a resource that will only grow with each new issue. News is inherently immediate; or should be, but published in a magazine becomes inevitably just history. A press release gets in print a minimum of four weeks after it’s received. Decision makers and purchasing specifiers don’t want to hear about a better solution a month late; that’s why we stopped publishing equipment, corporate and other news in the magazine. All news is now on Synfo within hours of receipt. However, unlike apparently all other superyacht web news sites we don’t simply use indiscriminately everything we are sent. Instead – as we always did for print – we read and assess for relevance, then rewrite highlighting superyacht relevance and applications using in-house expertise developed and nurtured over 15 years. In the You Tube world video has become ubiquitous and is now for the Superyacht through Synfo.tv and Yotcru.tv. This will become another resource and enhancement to stories on yachts, yards and more. Our industry is at or even beyond capacity so it’s vital that in The Annual Report and each issue we supply enhanced market intelligence on yards and activity. Shipyards are being asked for – and are supplying us with – unrivalled levels of info vital to potential clients. We will also increase reporting on the performance in the key activity of refit. In each issue we will focus on one region to look at key yards and their activity. Further (except in The Annual Report) we will always have a Buyers’ Guide to vital equipment. As proved very popular last year, we have issue foci. We are being a little broader this year, with ones like The Sail, The People, The Finish and more. The participation and contributions from our highly informed readership makes The Yacht Report unique. A thank you to all! Last year you exceeded our expectations. We know that this interchange of information (again in synergy with our web fora) is immensely useful to readers and we anticipate greater things from you in 08 too. Our creative division, SuperYacht Art, has allowed us to raise the bar for images both inside and on the cover of the magazine. The Look is very strong without any compromise in technical content. Fleet Activity News has also expanded, but only the best 10 will feature in each issue as the rest will be on Synfo.com. We will feature two yacht reports, ideally one sail and one power, in each issue. Also when one of our team can visit them, certain yachts will be featured in expanded Fleet Activity News entries – a kind of mini yacht report. Finally, we are going to run a series of one-page articles from both ourselves and industry figures. The Yacht Report has an opinion and is the only platform for dissemination of others' too. In these short pithy feature-ettes the writer will cover one of a great diversity of topics such as new equipment, new approaches and the way forward for an industry in double-digit growth. Such an industry is equally challenging, exciting and fulfilling and I look forward to sharing all those with you during 2008. Captain Tork Buckley |
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TYR provides us not only detailed reports on topics which are very relevant to our industry but also a wealth of news and information services which we can't do without. Mark Cavendish, Sales Director, Benetti It is the only yachting magazine I like to get my hands on every month. Captain Colin Richardson, M/Y Passion Keeps me at the cutting edge of my industry ... invaluable. Captain Michael Salafia, LLC Yacht Manager ‘The place’ where the megayacht industry looks first for comprehensive news and insight. Results matter ... and that’s what TYR delivers. John Cary, Freeman Marine Equipment, Inc. TYR is the most informative and best produced magazine for the professionals in our industry, with the right readership for our business which makes it our first choice for advertising. Remy Millot – Pinmar TYR has been the most effective media we have found to bring our message to the large-yacht market. Rick Thomas, Vice-President, Nautical Structures It is really the professional magazine for megayachts and the megayacht building industry. Ingo Pfoteiouer, Owners’ Rep TYR is the only English-speaking publication for larger yachts in the market which covers all aspects of this industry in a professional manner. This is why Pantaenius advertises in TYR. Michael Kurtz, S.A.M. Pantaenius Monaco It is the most informative, industry-focused magazine for this business. Alex McBarnet, Fortis |
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How our magazine is perceived within the industry is key to planning your marketing strategy. In 2007 we conducted a readership survey across all our core products, both print and web, to gain accurate reader information. This not only provides you, the advertiser, with up-to-date results but also helps us to improve and develop the magazine to ensure that it remains the number one Superyacht industry title. We had a fantastic response, with 16.2% of readers taking the time to complete a total of 47 questions. Outlined below are some of the key responses. |
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100% of TYR readers are involved in the Superyacht industry 95% of TYRreaders keep all copies for reference 74% of TYRreaders read the entire magazine cover to cover 71% of project management teams read TYR In addition to our 1,499 subscribing owners, 57% of subscribing yachts say their owner regularly reads TYR 64% of TYR readers are directly involved in specifying and purchasing equipment 40% of TYR readers are involved in the selection and planning of paint contracts 50% of TYR readers are involved in the selection of yards for refit and repair 38% of readers are involved in the selection of yards for new construction 83% of readers say that the editorial content of the magazine influences their purchasing decisions 90% of readers regularly refer to the advertisements in TYR |
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Over the last four years our circulation has seen a phenomenal increase of over 45%. We are confident that our regular marketing trips throughout the Mediterranean, the USA and the Caribbean and a presence at more Superyacht shows will ensure that this number continues to grow throughout 2008. As a subscription and controlled circulation only magazine we are able to offer you, the advertiser, a detailed breakdown of distribution (see below): |
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Please note that there is limited availability on display advertising sites. All rates are nett - Multiple insertions are by negotiation. Banked – a section of advertising in the 2nd half of the magazine. Run of paper – flexible positioning in the main body of the magazine. FM 2nd Half – facing editorial in the 2nd half of the magazine FHFM – facing editorial in the 1st half of the magazine Special Positions – availability and rates on request |
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When asked what their number one publication was, TYR readers vote |
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