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08 December 2009 - SuperyachtDesign Launch
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Last night around 200 movers and shakers in the design and product segments of the superyacht industry attended the Design Centre Chelsea Harbour, London, for the launch of the first edition of the SuperyachtDesign quarterly book, Q1.
The evening's main event began with a presentation from Martin H. Redmayne, Chariman of The Yacht Report Group (TYRG), Justin Ratcliffe, SuperyachtDesign’s Editor, Charlotte Kemp SuperyachtDesign’s Commercial Manager and John Mitchell, Head of Digital Media at TYRG. Together they outlined the vision and philosophy of this new multi-media platform before answering questions from the audience. The book was presented to a hushed audience, captivated as the first to see the brand new hard-backed, quarterly publication.
 
The first edition, free to view later this week online at SuperyachtDesign.com, provides an insight of what is to follow in 2010. Raising the bar of design reporting, SuperyachtDesign is not only aesthetically pleasing, but will push the boundaries of reporting on the superyacht design world.
Incisively, the online platform will provide superyacht designers (be it of the interior, exterior or naval architects) a single platform to exhibit their skills, creativity and flair to a vast, but focused audience. This platform acts to either back up their own online presence, of simply give them a slick and well marketed online presence (where they may not have previously had a chance to develop one).
These online profiles (also available for any product designer or material supplier to the designers and superyachts) are supported by Justin’s expert editorial insight and team with factual and opinionated design stories and updates. The quarterly book by contrast will delve deeper into specific aspects of the design world, investigating how each and every facet of a superyacht is conceived and is included in the final build project. Every aspect of the design is and will be taken into consideration, from the outfitters to the ultimate end-user – the owners and crews – with Q1 focusing on the “Wet Space”.
A champagne reception followed to celebrate the launch of SuperyachtDesign. This was an excellent opportunity to gauge the initial reaction to the website and book. Following the launch Justin said: "The response from leading designers was enthusiastic and encouraging and they are committed to working with us in the future. Last night’s presentation was confirmation we are on the right track." John supported this sentiment: “The feedback has been tremendous tonight. The Group has endeavoured to produce good quality work across the portfolio – strong facts supported by strong insight and opinions – and, through our strong ties to the design world, will be reporting on what matters most to them and their audience even more with this new venture.”.
Whilst effectively free for 2009 and the initial launch period, SuperyachtDesign is a subscription based product. From January, 2010 the quarterly book and main aspects of the website will only be available to subscribers to SuperyachtDesign. For those wanting to take advantage of The Yacht Report Group’s Christmas spirit, a special launch promotion is being offered to anyone who wants to purchase a subscription now (the subscription will officially commence from January 2010 to January 2011).
There are two special launch packages:
ART (from £100, worth over £250) includes:
- Full access to SuperyachtDesign.com
- 12months subscription to SuperyachtDesign quarterlies
- 12months subscription to The Yacht Report magazine
- 12months subscription to the Superyacht Intelligence Quarterly market reports
- A choice of either Art of the Superyacht, IDEAS or the Maltese Falcon coffee table book
SMART (from £400, worth over £625)
- Full access to SuperyachtIntelligence.com superyacht fleet data, market reports and information (itself worth £375)
- Full access to SuperyachtDesign.com
- 12months subscription to SuperyachtDesign quarterlies
- 12months subscription to The Yacht Report magazine
- 12months subscription to the Superyacht Intelligence Quarterly market reports
- A choice of either Art of the Superyacht, IDEAS or the Maltese Falcon coffee table book
For more information on any aspect of SuperyachtDesign or other product in The Yacht Report Group’s portfolio, contact us here.
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