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08 February 2010 - Yachtique appoints Patrick Coote as Marketing Director
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Yachtique, a superyacht services group for the Azimut/Benetti Group, announced the appointment of Patrick Coote as Marketing Director. Coote, who has overseen the worldwide marketing of Fraser Yachts for the past three years, aims to significantly increase the brand awareness and prominence of the Yachtique division, whilst also retaining overall responsibility for the Fraser Yachts brand.
Patrick Coote, new Marketing Director of Yachtique
He said “This dual role will involve marketing everything from yacht financing to paint sheds, from an interior design showroom to marina berths. I relish the opportunity to bring fresh-thinking and ideas to such a broad range of luxury yacht services”.
Paolo Casani, CEO of the Yachtique Division
His appointment has been welcomed by Paolo Casani, CEO of the Yachtique Division. “With Fraser Yachts, Patrick has proven that even a long-established and highly respected brand can be improved and developed with sound marketing principles. I now look forward to seeing similar, successful brand management albeit across a diverse range of services. The newly-formed Yachtique division is unquestionably the largest of its kind in the world but is not yet a prominent name in the industry. We’re going to change that!”
The seven business units of Yachtique offer dynamic and versatile services:
- Yachtique Financial Services
- financing and insurance solutions for clients purchasing a luxury yacht
- Yachtique Styling Lounge
- design consultants for high-class yacht interiors and exteriors
- Yachtique Marinas
- high-quality berths, hospitality and shore side services
- Yachtique Crew Academy
- training centre for Junior and Senior professional qualifications
- Lusben Refit and Repair
- maintenance, refit and repair of yachts from 20-70m
- Fraser Yachts
- leading experts in sales, charter, management, construction and crew
- Executive Jet
- exclusive air transfer service for clients of the division
Related Links
Yachtique - company website
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